Internet for Business course series – everything you ever wanted to know about the Internet but were afraid to ask

Try out the Internet live

Internet is a jungle. The strong hunt the weak. They watch you, they attract you and make you do what they want. It may cost you your money, your job and your reputation. Nothing is for free.

We are all being hunted whenever we open up a Web browser, and whether we succeed is up to us.

Ivitera Internet use courses will help you understand the consequences and see what’s going on in the jungle, what hides under the canopy and is called the Internet.

They will help you understand the complexity and interdependency of the Internet and the outside world, and factors that influence them. Get your inspiration for your own successful project and improve the quality of your life on the Internet.


One percent of Web sites determines the market

As per the Strategy for a single digital market introduced by the European Commission in May 2015.

“Almost one half of all on-line activity takes place in just one percent of Internet sites across EU member states,” says the EC report. This makes such sites the most influential drivers of on-line activity.

Source: HN, 8/2015

How to be the hunter and not the hunted

Do not become prey. Get ready for your role on the Internet. Know what’s coming and how to avoid it. Know your way, learn the rules of the jungle.

The Internet is so closely tied with the outside world that it keeps changing traditional markets. Formerly it revolutionized the music or film industry, news and media, the job market, dating, shopping, etc.

ivitera consulting

There will be other revolutions in banking, logistics and distribution, education, and especially in information access. Internet will obsolete whole markets and millions of jobs.

Yet many managers keep ignoring the Internet or perceive it only marginally either because they do not understand it and are afraid to admit that, or because they consider it irrelevant to their business. Ivitera courses will help you change that perception.

Ivitera courses will help you acquire the taste for Internet.

Ivitera courses will help you understand the ties, see the precision mechanics of the sales and information potentials of subjects in the virtual jungle. We believe that even this small amount of knowledge will help you improve the running of your business, department or team, or at least help you use information more efficiently.

We have been living in the jungle for over 20 years. We have been earning in the jungle for last 15 of those. We do not have the capacity to understand everything but we can show you the essence of what proved viable.

We will help you and your people acquire the taste for the Internet.


Internet for leaders – a course for high and mid-level managers

This course will explain what managers should do to lead not only in real life, and how not to appear naked on the Internet, often literally.

Course guarantors: Michal Kankrlík, Tomáš Pospíchal

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Course duration: ½ day short version – 1 day full version
Price: CZK 9,900 + VAT for the short version, CZK 15,900 + VAT for the full version

Internet sales course – a course for sales managers and salesmen

You will learn how to identify customers and what you can learn about them beforehand. How to multiply the number of your sales meetings by using a quality tool to generate leads.

Setting up call centers in small businesses relying on Internet tools. Practical Internet marketing – explanation of terms, discussing the efficiency of investments to SEO, PPC, content-based and e-mail marketing, etc.

Course duration: ½ day short version – 1 day full version
Course price: CZK 9,900 for the short version, CZK 15,900 for the full version

Sales consulting

We provide consulting and education to managers to improve sales efficiency.

Course guarantors: Radek Černý

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Course duration: 4 – 5 days total
Price: Te be set individually, depending on amount of customization

Enforcing the Inside Sales methodology

To become a leader you cannot just copy what others are doing. You must forget about competition. There is no point in thinking about winning the competition race. You just need to consider what the customer is going to need tomorrow, and how to offer it to them.

Course guarantors: Marek Borusík

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Course duration: 4 – 5 days total
Price: Te be set individually, depending on amount of customization

Utilizing the customer’s potential

As it is becoming more and more difficult to attract and gain new customers, it is becoming much more important to work with the current ones and make the most out of them.

This course/seminar focuses on maximizing the sales personnel’s ability to utilize the existing potential in their customers, learn to use key tools, make plans, and learn about different approaches.

Course guarantors: Radek Černý

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Course duration: 4 – 5 days total
Price: Te be set individually, depending on amount of customization

Acquisition sales – attracting new customers

Attracting customers – that’s an issue almost all businesses face. As customer life span shortens and order volumes keep dropping, almost all businesses are forced to approach other potential customers.

This project/seminar aims at your sales force’s ability to identify, approach and consequently acquire new customers, and to be ready for typical situations occurring in acquisition sales – arranging meetings by phone and conducting the first meeting with a prospective customer.

Garant kurzu: Radek Černý

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Course duration: 4 – 5 days total
Price: Te be set individually, depending on amount of customization

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